Something about the brief...

I am writing to make it clear that I am changing the brief ever so slightly. As I think Jared suggested I am now making the ident not just for the Sainsbury wing of the gallery, but for the national gallery as a whole. I believe this will give me a wider scope of possibilities and open the door for some more interesting designs. Although i'll need to be careful of the fact that I am now representing the entire gallery in my idents and now just a specific section or exhibition. I'll need to think about the gallery's IDENTITY even more now...