Concept 5 was initially meant to be themed towards the fact that this ident was going to be shown before and after a film presentation, therefore I wanted to make it film/projector themed. For example, masked out faded to black edges with lots of scratches and grainyness over the film as the logo faded up, but I found this all a little bit boring when it came to the lack of it being visually striking...
I had fun with particle effects (in the form of fireworks) instead...
I think this fitted in with the whole theme and could be used if the gallery was to ever need something during a time of anniversary or any kind of celebratory event...
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