This idea for one of the idents came about through looking at the actual building's classical architechture and the fact that it appeared to me that the main features; pillars and arches; really exemplify the gallery's identity and stand out as clear defined features or even as symbols and therefore a logo...
I decided to use a little 3D for this one, as I didnt want to be completely restricting myself to 2D, and I think it worked as an idea. So I modelled some simple pillars and arches with a couple of ambient lights and tried out some camera moves. From the start I wanted a kind of 'going through a tunnel' feeling so you could come out the otherside to the view of the logo...
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