I have chosen the following brief for this project:
Brief B: Animation
Source: Nicola Freeman
Commissioning Editor -- National Gallery Publications
http://www.nationalgallery.org.uk/
“We need some idents done for the National Gallery’s cinema presentations, maybe your students could come up with some ideas for us? We need a range of five second clips that we can play before during and after our presentations to reinforce the National Gallery’s identity. They can use the gallery’s logo, they can use images from the gallery’s collection, they can use current or future exhibitions as a theme; it would be really nice if they could reflect some of the colours that are used in the new Sainsbury Wing. You know, those lovely deep reds and warm greys.
It would be great if they came up with a range of ideas… I would like to see six ideas from each of them, but do you think they could give us a paper presentation as well, I don’t know the first thing about computers? A storyboard for each as well as some explanation of why they have taken that approach would be excellent support for their actual animations. I suppose they’re going to have to do a little bit of research into the gallery and what we’re about to really come up with something useful…”
Do some research into the National Gallery
Storyboard, explain, and produce six five second segments of animation to reinforce the identity of the National Gallery.
